top of page

"The Apple that Grew Back" by Nina

  • dm0728
  • Oct 28
  • 2 min read

In a world of constant creation, Apple has begun to look backward — not to nostalgia, but to renewal. Once known for building the future, the company now asks what can be built again. Its devices, polished and precise, no longer speak only of innovation, but of reclamation — of metal reborn, of glass reshaped, of circuits learning how to live twice.


In its latest announcement, Apple declared a quiet revolution: more recycled materials, less waste, fewer scars on the Earth that made them. Inside its laboratories, a new machine hums — Taz, a recycler that whirls old iPhones into their elemental selves. Aluminum and gold, once buried in forgotten drawers, now return to light. The company calls it recovery; perhaps it is also a form of memory.


By 2025, Apple plans to eliminate plastics from its packaging entirely. Already, only four percent remains — the faint trace of an older age. Since 2015, plastic use has fallen by seventy-five percent, replaced by fibers that breathe and paper that remembers forests.


But these gestures are not merely symbolic. Behind them lies a vast reimagining of power itself. Apple’s 2022 Environmental Progress Report reads almost like a manifesto — a promise to be carbon neutral, to draw every watt from wind and sun. Since 2020, the company has achieved neutrality across its global supply chain. Since 2018, every store, office, and data center has been powered by renewable energy.


Technology, in this vision, does not stand apart from nature; it listens to it. Every polished surface reflects not only the human face but also the forests, skies, and rivers that made reflection possible.


And so, the company that once taught the world to swipe now teaches it to return — to take what was discarded and breathe into it a second life. In the story of Apple, progress is no longer a straight line forward. It is a circle — closing gently, beautifully, back to where it began.

 
 
 

Comments


Commenting on this post isn't available anymore. Contact the site owner for more info.
bottom of page